Marketing

Full Sales and Marketing Solutions

• Category Management / Product Placement
  – Military Scan Data
  – Plan-O-Grams
  – Positive reputation and working relationship with buyers and category managers
• Cross-Merchandising with over 40 existing Elite brands
• Promotional presentation management and support through DeCA promotional periods
• Development and implementation of sale incentive programs
• Existing infrastructure to manage pricing and payments to and from DeCA and the commissaries

Right Price Strategy

• EDLP
• Modified EDLP
• Hi / Low
• Competitive

Incremental Sales Tactics

• HQ Promo Support
• One Time Buy Events
• Elite Marketing Tactics
• Seasonal Programs

Creative Shopper Marketing

• IR Coupons
• Demos
• Cross Marketing
• Custom Shelf Signage